Privacy policy

Last Updated: June 24, 2026

Welcome to darrat. We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how darrat("we", "us", or "our") collects, uses, discloses, and safeguards your information when you visit our website, make a purchase, or interact with our services (collectively, the "Service"), regardless of where you are in the world.

1. Information We Collect

We may collect the following categories of personal information:

Category Examples
Identity Data Name, username, date of birth (for age verification, as we sell only to adults 18+)
Contact Data Billing address, shipping address, email address, phone number
Transaction Data Products purchased (across all categories), order history, payment method details (note: full payment card data is processed by third-party payment processors and is not stored by us)
Technical Data IP address, browser type and version, time zone setting, operating system, device identifiers
Profile Data Your login credentials, purchase or saved preferences, wishlist items, product interests, feedback, and survey responses
Usage Data Information about how you use our website, products, and services (e.g., pages viewed, time spent, search queries, categories explored)
Marketing & Communications Data Your preferences in receiving marketing emails from us and your communication preferences
Location Data Approximate location derived from IP address for regional content and shipping calculations

We do not knowingly collect data from individuals under the age of 18.

2. How We Collect Your Information

We use different methods to collect data from and about you:

  • Direct interactions: When you create an account, place an order, sign up for our newsletter, add items to your wishlist, request product recommendations, or contact us (via email, phone, or chat).

  • Automated technologies: As you interact with our website, we may use cookies, web beacons, and similar tracking technologies to collect Technical, Usage, and Location Data.

  • Third-party sources: Analytics providers (such as Google Analytics), payment processors, shipping carriers, and marketing platforms.

3. How We Use Your Information

We use your personal information only when the law allows us to. Most commonly, we use it to:

  • Process and deliver your orders (including payment confirmation, shipping, and returns) — anywhere in the world.

  • Manage your account and provide customer support.

  • Personalize your shopping experience and recommend products across categories that match your interests.

  • Improve our website, product selection, and services.

  • Send you marketing communications (where you have consented or as permitted by law). You may opt out at any time.

  • Comply with legal obligations (e.g., tax, record‑keeping, and customs requirements for international shipments).

  • Prevent fraud and ensure the security of our Service.

4. Sharing Your Information

We do not sell, rent, or trade your personal information to third parties. We may share your data in the following limited circumstances:

  • Service providers: We engage trusted third parties to perform functions on our behalf, such as payment processing, shipping (domestic and international), email delivery, hosting, analytics, and marketing. These parties are contractually obligated to protect your data and use it only for the agreed purposes.

  • Legal requirements: We may disclose your information if required by law, regulation, legal process, or governmental request (in any jurisdiction).

  • Business transfers: In the event of a merger, acquisition, or asset sale, your information may be transferred. We will notify you of any such change.

5. Cookies & Tracking Technologies

Our website uses cookies to enhance your experience, analyze site traffic, remember your preferences (such as your wishlist, currency, or recently viewed items), and personalize content. You can control cookies through your browser settings. Please note that disabling certain cookies may affect website functionality.

Types of cookies we use:

  • Essential cookies: Required for the website to function (e.g., shopping cart, checkout, account login).

  • Performance cookies: Help us understand how visitors use our site (e.g., which product categories are most popular across different regions).

  • Functional cookies: Remember your preferences (e.g., language, currency, region for shipping).

  • Targeting cookies: Used to show you relevant ads on other platforms (you can opt out through your browser or ad settings).

For more details, see our [Cookie Policy] (link to your cookie policy if you have one).

6. Data Security

We have implemented appropriate technical and organizational measures to protect your personal information from accidental loss, unauthorized access, alteration, or disclosure. These include:

  • Secure Socket Layer (SSL) encryption for data transmitted during checkout.

  • Restricted access to personal data on a need‑to‑know basis.

  • Regular security reviews of our systems.

  • Secure storage of customer data with limited internal access.

While we strive to protect your data, no method of transmission over the Internet is 100% secure. We cannot guarantee absolute security.

7. Data Retention

We will retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including for legal, accounting, or reporting requirements. Typically, we keep order records for 7 years to comply with tax and consumer protection laws.

  • Account information: Retained until you delete your account or request removal.

  • Marketing preferences: Retained until you opt out.

  • Wishlist items: Retained until you remove them or delete your account.

  • Customer support records: Retained for 3 years for service continuity.

8. Your Rights

Depending on your location, you may have certain rights regarding your personal information. We respect these rights for all our customers globally.

Right Description
Access Request a copy of the personal data we hold about you.
Correction Request correction of inaccurate or incomplete data.
Deletion Request deletion of your personal data, subject to legal exceptions.
Opt-out of marketing Unsubscribe from marketing emails by clicking the "unsubscribe" link in any email.
Data portability Request transfer of your data to another service provider (where technically feasible).
Restriction Request restriction of processing in certain circumstances.
Objection Object to processing based on legitimate interests.
Do Not Sell My Personal Information darrat does not sell your data. If you are a California resident, you have the right to confirm this.
Non-discrimination We will not discriminate against you for exercising any of your privacy rights.

To exercise any of these rights, please contact us at darrat@outlook.com. We will respond within 30 days (or as required by local law).

9. Children's Privacy

Our Service is intended for adults aged 18 and over. We do not knowingly collect personal information from children under 18. If you believe a child has provided us with personal data, please contact us, and we will delete it promptly.

10. Third-Party Links

Our website may contain links to other websites (e.g., blogs, payment gateways, social media platforms). This Privacy Policy does not apply to those third-party sites. We encourage you to read their privacy policies before providing any information.

11. International Data Transfers

As a global brand, your personal information may be transferred to, stored, and processed in the United States, where our servers and central database are located. The data protection laws in the United States may differ from those in your country.

For customers in the European Economic Area (EEA), UK, or Switzerland: We ensure appropriate safeguards are in place (such as Standard Contractual Clauses approved by the European Commission) to protect your data when transferred outside the EEA/UK. You may request a copy of these safeguards by contacting us.

For customers in other countries: By using our Service, you consent to the transfer of your information to the United States and other countries where we operate, for the purposes described in this Privacy Policy.

12. California Privacy Rights (CCPA)

If you are a California resident, you have the following additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA):

  • Right to know what personal information we have collected, used, disclosed, or sold about you in the past 12 months.

  • Right to delete personal information (subject to exceptions).

  • Right to correct inaccurate personal information.

  • Right to opt-out of the sale of personal information (we do not sell your data).

  • Right to limit the use of sensitive personal information (we collect minimal sensitive data).

  • Right to non-discrimination for exercising your rights.

To make a CCPA/CPRA request, please email darrat@outlook.com with "CCPA Request" in the subject line. We will verify your identity before responding.

13. Virginia, Colorado, Connecticut, and Other US State Privacy Rights

If you are a resident of Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), or other states with similar privacy laws, you may have additional rights, including:

  • Right to access, correct, delete, and obtain a copy of your data.

  • Right to opt out of targeted advertising and the sale of personal data (we do not sell your data).

  • Right to appeal a denial of your request.

To exercise these rights, email us at darrat@outlook.com with your state in the subject line.

14. UK & EU GDPR Rights

If you are in the United Kingdom or European Economic Area, you also have the right to:

  • Lodge a complaint with your local supervisory authority (e.g., the ICO in the UK, or your national data protection authority).

  • Withdraw consent at any time where we rely on consent to process your data.

Our lead supervisory authority for GDPR purposes is the UK Information Commissioner's Office (ICO), as we serve UK and EU customers.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The revised version will be indicated by an updated "Last Updated" date at the top of this page. Your continued use of our Service after any changes constitutes your acceptance of the new Privacy Policy.

16. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact our Privacy Team:

darrat
Email: darrat@outlook.com
Phone: +1 (0) 401-38-6150
Address: 213 Karen Lane, Radcliff, Kentucky (KY), USA

Monday – Friday, 9:00 AM – 5:00 PM (Eastern Time)

Thank you for trusting darrat with your personal information. We are honored to serve you — wherever you are in the world — and we promise to treat your data with the same care we put into every product we curate.

– The darratTeam

darrat– Curated for the world. Made for you.